SXSW Playboy party photos

Kenan Bell gets a little Playmate love

Held inside an abandoned Safeway supermarket (insert your own "cleanup on aisle seven" joke here), the 10th annual Playboy "Rock the Rabbit" South by Southwest party featured a bevy of former Playboy Playmates and performances by rapper Kenan Bell, electro kid Calvin Harris, DJs Bassnectar and A-Trak, and the evening's star attraction: a reunited Jane's Addiction.