SXSW Playboy party photos

Kenan Bell

Held inside an abandoned Safeway supermarket (insert your own "cleanup on aisle seven" joke here), the 10th annual Playboy "Rock the Rabbit" South by Southwest party featured a bevy of former Playboy Playmates and performances by rapper Kenan Bell, electro kid Calvin Harris, DJs Bassnectar and A-Trak, and the evening's star attraction: a reunited Jane's Addiction.